Archive | January, 2017

HI-FIVE REUNITES & GIVES A STUNNING NEW EDITION WEEK PERFORMANCE

26 Jan

I was surprised and impressed to hear during New Edition Week in Los Angeles that 90’s R&B group Hi-Five reunited post the untimely passing of lead singer Tony Thompson.

Their most recent performance, recently during New Edition week in Los Angeles, showcased their new adult, sexy image with original members Treston Irby, Marcus Sanders, Shannon Gill along with two new group members Billy Covington and Faruq Evans.

The heart-swooning teen sensation from the 90’s known for their hits such as “I Like the Way (The Kissing Game ) and “Quality Time” reunites with a new single and tour.  The group recently reunited on original member Treston Irby’s label Bronx Most Wanted.

Their latest single “KitKat” is a smooth R&B tune that gives you a more grown & sexy version of the former teen group.  Take a listen here:

http://bxmostwanted.com/newsite/albums/kit-kat-2/

The group is embarking on a tour with Whodini, Big Daddy Kane, Slick Rick, Al B. Sure, Force M.D.’s, Hi-five, Cherrelle, and Doug E. Fresh

There Tour Schedule is as Follows:

Feb 03   Raleigh NC           Duke Energy Ctr

Feb 10   Washington DC   Constitution Hall

Feb 11   Nashville, TN        Municipal Auditorium

Mar 03   Dallas, TX             Verizon CTR

Mar 04   Birmingham, AL  BJCC

Mar 11   Baltimore, MD      Royal Farms Arena

Mar 17   Detroit, MI              Fox Theatre

Mar 18   Chicago, IL           Arie Crown Theatre

Mar 25   Charlotte NC        Ovens Aud

Mar 31   Philadelphia, PA  Liacoras CTR

Apr 08    Indianapolis, IN    Farmers Arena

Apr 15    Cleveland, OH     Woolstein Theatre

Bronx Most Wanted was founded in 2005 by Treston Irby, a member of the celebrated 90’s R & B group Hi-Five. As an artist, it was his vision to form a company that understood artists and treated them the way he felt they should be. Using this vision as a foundation, the Official Hi-Five found its home at Bronx Most Wanted, bringing R & B music that is relevant and trend setting

New Edition Receive Star on Hollywood Walk of Fame

24 Jan

January 23, 2017 — New Edition were honored today with their very own star on the Hollywood Walk of Fame. New Edition is a boy band formed in Boston who rose to fame in the early 80’s.  All members were in attendance which consists of Bobby Brown, Ralph Tresvant, Ricky Bell, Michael Bivins, Ronnie DeVoe and Johnny Gill.

Can You Stand the Rain?   I did….as well as the fans,  who didn’t let the L.A. rain stop them from coming from far and wide to attend the Ceremony, given by the Hollywood Chamber of Commerce.

Those also in attendance included BET and The New Edition Story—BET’s Jesse Collins, Stephen Hill,  Marvin McIntyre (Artist Development worked with New Edition) , Jimmy Jam & Terry Lewis (co-wrote and produced many of the band’s hit songs, including “If It Isn’t Love,” “Can You Stand the Rain” and “You’re Not My Kind of Girl,”), Manager Brooke PayneBET’s The New Edition Story Cast— Bryshere Y. Gray, Melvin Jackson Jr., Yvette Nicole Brown, Elijah Kelley, Keith Powers, Algee Smith, and Luke James.

New Edition’s Manager Brooke Payne, gave a touching speech of how the group started off in Boston to their humbled moment on the Walk of Fame.

New Edition’s group member Ricky Bell took the podium to speak on behalf of New Edition.  He spoke of how he knew the other group members since they were 7 & 8 years old.  His words took on a spiritual and inspirational note,.  speaking of how hard it has been to keep the group together “Sometimes there are forces that try to stop you–invisible forces, egos and other things…..Keep us in your prayers.”

Ricky Bell further explained how the rise to get this far has been a tough one; however, he is humble and grateful that they have made it this far. “We were just teenagers that wanted to make the ladies scream….We never thought that there would be a day that we would make in on the Hollywood Walk of Fame…..This goes to show that this thing is bigger than us”, says Ricky Bell.

The Hollywood Walk of Fame Ceremony is part of a week-long celebration of all things New Edition. BET’s The New Edition Story is 3 night miniseries chronicling the ups and downs of legendary music group New Edition from their humble beginnings in Boston to individual solo success and everything in between.

WHY HILLARY LOST

13 Jan

 

As America still sits in shock over the U.S. Presidential Election……trying to make sense of the unexpected result.  One has to muster – What went wrong?

Trump, a businessman himself, knew the importance of Marketing, Publicity in this Social Media age.

Trump started with a Campaign Slogan “Make America Great Again”  This Tagline resonated with a segmented population who may have been “Anti-Obama.”  This “campaign” started well before the election.  Trump first garnered attention with comments made challenging President Obama’s citizenship. Trump expressed internal fears that a segmented population were relating to. Trump’s “no filter” comments expressed the thoughts and fears of the demographic that won him the election.

Trump’s lack of tactfulness and political correctness caused an uproar on Social Media. These “rants caused a “reaction” and garnered the attention of the people…and most importantly The Press.

 

Good or Bad—ALL Publicity is good publicity.

 

On the other hand, while having history and being somewhat of an “incumbent”. Hillary Clinton was a “shoe-in” people assumed.   However, Hillary Clinton failed to execute a strong Campaign.  Hillary Clinton for a huge duration of her Campaign, failed to secure a solid, distinct positioning in election.

Hillary failed to create a solid/memorable Campaign Slogan or Tagline.  “Stronger Together” was vague with no strong specific messaging, mission or target.  Furthermore, she didn’t choose a solid Campaign Slogan until late into her campaign (May 2016).

The wiki-leaks email scandal also did not help her Campaign from a Public Relations perspective.  It tarnished the image of being a trustworthy Politician.  Hillary’s vagueness to define which issues she stood for also failed to define a clear mission as well.

Hillary also failed to solidify a well-defined demographic – whether her target was minorities, women, or urban- Hillary failed to create significant messaging to resonate with those targets. She lost in major Democratic/Urban states that are typically Democrat—Wisconsin Michigan, Minnesota, Iowa, Pennsylvania. Hillary then reached out to Celebrities later in her campaign, but it arrived “too late” Trump had well spent a few years creating buzz in the marketplace due to his controversial comments which overshadowed any Publicity for Hillary.

Whether Trumps viewpoints were real or fabricated to generate a buzz from a Publicity standpoint to reach a certain demographic, Trump’s campaign drew in those voters.

What’s next remains to be seen with this unexpected win.